New videos from published text content

This series of six videos is based on the key points in the executive summary of this research report.

Videos based on this report have been distributed in multiple channels and campaigns.

Each highlights a key reason why data center managers prefer Fibre Channel technology over competing storage network technologies.

Featured in the TechTarget “Search Storage” and “Search Converged Infrastructure” websites. The campaign generated more than triple the clickthrough of industry standard benchmarks.

Multi-pronged TechTarget campaign featuring video series drew 3X the expected clickthrough response.

This series of videos is based on blog posts and articles published by Symantec subject matter experts. It’s valuable content that represents a lot of work. Each listicle-like video adds value by quickly summarizing the key points and increasing the accessibility and reach of the key messages.  The video versions encourage viewers to read the text version and to explore Symantec’s large library of published content.

Blog posts and articles represent an investment in valuable work by subject matter experts. Video versions increase the ROI.

It’s pre-approved copy!

Because each blog post is well-edited, it’s relatively easy to convert the text to video. In addition, the published copy has already been OK’d by the appropriate “authorities.”

It still takes editorial skill and visual imagination to convert the copy into a video,  but you’re off to a fast start working with clear and accessible copy that often includes diagrams and illustrations. Producing a video based on existing content is largely a matter of selecting the most interesting, persuasive, or visually arresting elements and building the video around it.