Tech buyers don’t want to be marketed to. But they do appreciate the speed and accessibility of information delivered in watchable technology videos. Here are five ways to make your marketing videos more watchable.
Turn off the sound
According to the ad tech company Unruly, videos that work with the sound off are among the most effective types of video ads. If your tech marketing video depicts features and processes in ways that are visually interesting and absorbing, minimizing the talk puts the viewer’s full attention to the screen. If the video focuses on software, for example, you don’t need to say “point-and-click” or “ease-of-use” — it should be obvious.