Think about how your videos transfer knowledge — instead of how they represent your solution. It’s good exercise and will make your videos stand out.
We’ve specialized in writing and producing short videos to support technology sales for many years. Now that we’ve entered the Age of Bite-Size Learning, we find that we can take advantage of learnings from the eLearning community to help sharpen our focus and develop new approaches.
Light bulb moments
Bite-size learning is analogous to high-intensity exercise, which has been shown to produce better results faster than endurance training. People learn in short bursts — light bulb moments — better than they do by continuous effort, because concentration is hard to maintain. How many light bulb moments can be crammed into a short video?
In a short essay commemorating the recent 100th anniversary of the General Theory of Relativity, Einstein biographer Walter Isaacson describes how Einstein depended on visual thought experiments to advance his own thinking — before he could advance the rest of ours. Science and technology ideas are almost always easier to explain to ourselves and others with visuals. In technology marketing videos, we might consider storyboards as being the rough thought experiments that lead to productions that can change how people think about your solution.
For one thing, misconceptions are easier to catch in storyboards than in text. Here’s a scene in the script of a recent video of ours. Visuals on the left, narration on the right. Seems clear enough.
Here’s an early storyboard visualization.
You’ll notice that the original script describes things being
Why make a video, anyway?
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