Revisiting the customer buying cycle

Explainer video depicting a new view of the buyer's journey advanced by Hank Barnes at Gartner.

“The Customer Buying Cycle”, the “Buyer’s Journey”, and similar models of how the technology purchasing process works have inspired countless blog posts, ebooks, and analyst research reports in recent years. Among the most insightful writers on tech marketing has been Hank Barnes at Gartner. Technology customer buying cycle graphics I’ve long subscribed to the idea that there’s graphic solution to explaining almost anything. […]