Resources for planning technology business videos
Why make a video, anyway?
Good ideas for new kinds of video
Research reports are a great source of interesting content for buyers looking for new insights.
Sales enablement programs are supposed to rev up engagement. Why not do it with consumable video content?
Does video stop being engaging just because it’s later in the sales process?
Interactive video is a better customer experience. And it’s easier than you probably think.
Product video segment repurposed as a 15-second software “demo” with a stylized interface. A new micro-learning asset — without much effort.
In 20-seconds, you can put across who uses your solution, and what it’s like to use it.
Just about every technology solution promises “visibility.” A very short video demo can show people what they’re missing out on.
When you demo your user interface, make the screen captures show user benefits.
Quick and easy ways to get people to click on your video link
Guides and checklists for Technology Business Videos
Tech Business Video best practices
and inspiration drawn from more than ten years’ experience writing and producing 2-Minute Explainer videos for tech marketers about hard-to-explain value propositions. Examples of what works, and why. (Click image to download)
- The flipped funnel needs more video
- Video and the complex customer lifecycle
- Video from the customer’s point of view
- Responsive online engagement with video
- Using video opportunistically
- Video chatbots?
- and more
- Prepping reviewers and subject matter experts
- Setting the narration word count
- Sharing corporate standards
- Setting look-and-feel expectations
- Setting narration style and voice actor selection
- Planning for interactivity
- and more
- Bite-size learning and light bulb moments
- How to reduce “cognitive load”
- Using auditory and visual learning channels to complement each other
- Using on-screen text
- and more
- Misconceptions about buyer behavior you can capitalize on
- 12 example of videos that speak to different buyer motivations
- 3 effective creative approaches you may have overlooked
- The “Video Bundle” approach to the buyer’s journey
- and more
- Why product-centric videos are old hat
- The impact of the buying team on video content
- Integrating video with other content
- Coping with the short attention span
- Video CTAs
- and more
- How shareability leads to sales engagement
- Sharing ideas to overcome preconceptions
- Ideas worth sharing: methodologies, underlying concepts, structures
- Reach more prospects with more targeted videos
- Increase sales engagement
- Overcome buyers preconceptions
- Lower video production costs
- and more
Vidyard Webinar
Short excerpts from videos illustrating different ways to explain technology value propositions
Here’s how our solution can change your job
Your existing solution can’t do this.
Here’s what makes our methodology unique
How does this solution actually work?
Why should I care about the user interface?
How do the numbers work out on this solution?
Options for animations, characters, and styles
Here are some different approaches to animating technology concepts
What kinds of animated characters are available?
Determining the look-and-feel