What are your reasons for not chapterizing videos? Consider any of the following situations.
#1. You are a new employee. Your Employee Orientation Package contains links to a number of webinar recordings, executive presentations, solution demos, and tutorials — several hours’ worth, say — that you are urged to watch to help you get oriented. You are given only the title and a very brief summary of the contents of each video. Which would you prefer to do?
- Open each video and watch it to the end
- Open each video and watch it until it starts to seem irrelevant to you and your job, then go on to the next one
- Open each video, review its chapter headings, and click on links to segments of the video that seem especially relevant to your job, or things you had hesitated to ask about, or had not thought of.
#2. You are a marketing executive. You’re working on a new messaging document. You vaguely remember that a highly technical 90-minute video put together by the engineers included a segment about an intriguing use case. But the engineers are not available today, and you need to submit the document by noon. What would be your preference?