TBV Insights
Video content management: who benefits?
If your content marketing strategy includes white papers, blog posts, videos, etc. you might want to rethink it. Video isn’t a content type like the
Video tactics for the modern B2B buying experience
A fascinating new research report by Forrester’s Laura Ramos finds that companies waste a ton of money on content that “buyers don’t want and sellers
Plan video content by the numbers
The first rule for keeping videos for IT decision-makers short, is “Don’t tell them what they already know, just tell them what they want to
Video: The Buyer Enablement Tool
Gartner, the leading supplier of categories to the Information Technology Industry, has come out with a new one: Buyer Enablement Tools. “Today’s buying journey isn’t
Make interactive videos for free with open source software
You can increase engagement and provide superior customer experience at the same time by making interactive videos out of your ordinary “passive” videos. I mean,
Why you need more “snackable” video content
The DemandGen 2018 B2B Buyers Survey Report is out. Among the findings that might surprise you is this: the role of sales is critical early