TBV Insights
7 signs you’re a video content marketing underachiever
Video content marketing is about providing viewers with many opportunities to engage with your company through its videos. Here are some signs you may be
Selecting an explainer video production company
“Agility makes smaller agencies appealing” according to Gartner marketing expert Jay Wilson. Agile businesses want agency partners who are flexible, collaborative, and responsive. Here’s why
Revisiting the customer buying cycle
“The Customer Buying Cycle”, the “Buyer’s Journey”, and similar models of how the technology purchasing process works have inspired countless blog posts, ebooks, and analyst research reports in recent years. Among
Tech marketing videos in account-based selling
Tech marketing videos are often seen as “top-of-the-funnel” infomercials. They’re intended to increase awareness in the early stages of “the buyer’s journey.” But the technology buyer’s journey is
The technology buying process and your videos
Linked-In has updated their research into the technology buying process, who’s on the buying committee, and how the technology buying committee proceeds along on their buyer’s
Write a better explainer video script with help from Microsoft Office
An explainer video script for a technology solution is an “elevator pitch.” It says what needs to be said in a way calculated to win over a