TBV Insights
Why hire a pro to produce your tech solution marketing video?
With so many DIY video tools and cheap production options for “explainer” or other type of tech solution marketing video, it’s reasonable to question the
Does Virtual Reality have a place in IT marketing videos?
I’ve always thought of making IT marketing videos as a semi-journalistic exercise — there’s no pretense as to objectivity, but the video certainly ought to communicate something
Share the enthusiasm in subject matter expert videos
What made Candace Payne’s Chewbacca Mom video so irresistible was sharing her enthusiasm. Shared enthusiasm obviously plays a big role in day-to-day buying decisions, too. Consumer
“Socializing” technology solution videos (Part 2)
In a previous post, I suggested some ways to generate technology solution videos that feel like the kind of everyday video we’re accustomed to seeing in
“Socialize” your video content for tech buyers
Most video content for tech buyers seems to ignore the fact that regular people spend more than 100,000,000 hours every day watching video on Facebook. Mark
Five ways to make watchable technology videos
Tech buyers don’t want to be marketed to. But they do appreciate the speed and accessibility of information delivered in watchable technology videos. Here are