You’ve probably seen the original of the chart at the right (adapted from a Marketing Profs survey), or one like it, rank ordering content marketers’ reliance on various “tactics.” As a tactic, video seems to be essential. But, companies often fail to think about integrating video with other tactics. They just order up “a video about X,” as if the video, by itself, were the solution.
Sure, video is great. And there is plenty of evidence that “video” is good for content marketing. If, for example, you Google “video increases website SEO”, you can get more than 58,000,000 results. I’m sure almost all support the proposition.
What’s more, the same video can be used in numerous channels.