TBV Insights
What kind of video do you need in sales communication?
“Are Salespeople Relevant to the Modern Buyer?” is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. At
Video for sales enablement
When Gartner technology marketing analyst Todd Berkowitz evaluated his “10 Fearless Predictions for B2B Tech Sales and Marketing in 2017” at the end of the
Why you need new types of video: all marketing is consumer marketing
Is B2B to be B2C? That is the question. Marc Brown, who analyzes digital marketing strategy, trends and practices at Gartner, argues persuasively that the
Technology Business Video Guidelines for 2018
If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard’s 2017 Video in Business Benchmark Report contains some interesting stats from which we can
A video positioning statement? Why not?
“Okay, I know what we are talking about. I get it.” That’s the only response you want to your positioning statement, according to Gartner research
Video for sales onboarding
On average, it takes nine months to onboard a sales person. Surprised? I was, when the sales and social selling expert Barb Giamanco mentioned this