- 89% of consumers want control over ads they view online
- 64% of consumers are more likely to spend more time watching video if they have more options to interact with it
- 68% want to be able to control offers and updates they receive from brands via email
- Videos with choice can triple viewing times and double conversions
This is comes from a recent survey by Rapt Media. It’s consumer research, not B2B. But don’t these numbers seem to seem in line with your experience watching videos online?
Pretty cheap interactive transcripts
CaptionBox is a tool available from the inexpensive transcription service SpeakerText. SpeakerText does a good job of transcribing your video, which improves SEO as well as accessibility — and the first 5 minutes is free. Then, when you put the video into CaptionBox, your video becomes interactive – viewers can scan the content, and click to view the sections that interest them. It’s chapterization at a very granular level.
Quizzes and lists with video and potential virality
Have you ever clicked on one of those irresistible quizzes like “What City Should You Actually Live In?” Of course you have, and there’s a good chance it originated at PlayBuzz, the source of more Facebook shares than any other publisher. You can create all kinds of swipers, flip cards,