Resources for planning explainer videos 

Guides and checklists for Technology Business Videos

Tech Business Video best practices

and inspiration drawn from more than ten years’ experience writing and producing 2-Minute Explainer videos for tech marketers about hard-to-explain value propositions. Examples of what works, and why. (Click image to download)

Videos for account-based marketing

  • The flipped funnel needs more video
  • Video and the complex customer lifecycle
  • Video from the customer’s point of view
  • Responsive online engagement with video
  • Using video opportunistically
  • Video chatbots?
  • and more

Technology marketing video checklist

  • Prepping reviewers and subject matter experts
  • Setting the narration word count
  • Sharing corporate standards
  • Setting look-and-feel expectations
  • Setting narration style and voice actor selection
  • Planning for interactivity
  • and more

How to apply ideas from eLearning experts to tech marketing explainer videos

  • Bite-size learning and light bulb moments
  • How to reduce “cognitive load”
  • Using auditory and visual learning channels to complement each other
  • Using on-screen text
  • and more

Planning explainer videos to motivate buyers throughout the buying cycle

  • Misconceptions about buyer behavior you can capitalize on
  • 12 example of videos that speak to different buyer motivations
  • 3 effective creative approaches you may have overlooked
  • The “Video Bundle” approach to the buyer’s journey
  • and more

Planning explainer videos that target the technology solution buying team

  • Why product-centric videos are old hat
  • The impact of the buying team on video content
  • Integrating video with other content
  • Coping with the short attention span
  • Video CTAs
  • and more

Planning explainer videos people will want to share over social media

  • How shareability leads to sales engagement
  • Sharing ideas to overcome preconceptions
  • Ideas worth sharing: methodologies, underlying concepts, structures
  • Reach more prospects with more targeted videos
  • Increase sales engagement
  • Overcome buyers preconceptions
  • Lower video production costs
  • and more

Articles on Technology Business Video best practices

Publications in Chief Marketer by 2-Minute Explainer

Articles by Bruce G. McKenzie published in Biznology

Articles by Bruce McKenzie publised in CustomerThink

Articles by Bruce McKenzie published in Digital Marketing Magazine

Bruce McKenzie articles published by Convince & Convert

Bruce McKenzie articles published by Evan Carmicheal


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We make 2-Minute Explainer® videos.
And many other types of video to engage technology buyers on their customer journey.