TBV Insights
Digital Selling with Video in 2021
The most influential tool for sales success in 2020 was video conferencing — a key element in digital selling. According to Hubspot, “74% of leaders
How much Sales Communication is too much?
At the top of a recent article titled “Attitudes Toward Information Signal Buying Effectiveness,” Gartner analyst Hank Barnes billboards this alarming (if you’re involved in
Smart budgeting for new video content
If you’re developing your 2021 video budget with a fixed number of productions and a cost estimate for each — there’s a better way. So
Reaching out with social video
“Social video generates 12 times the shares than text and images combined” has been a favorite stat of video makers since it was mentioned by
Changes in Sales Models Call for New Video Content
Only 20% of B2B companies these days rely on in-person or field teams — down from 60% last year (source). For many B2B companies “website
Make your online meeting video televisual
Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers