TBV Insights
Video as customer experience: watching with customer’s eyes
Is watchability the best frame of reference for B2B marketing videos? B2B buyers click on a marketing video expecting to get something out of it, and willing to
Make chatbot-ready videos for account-based marketing
Did you know that Facebook thinks most online interactions between businesses and their customers will soon be mediated by chatbots? Chatbots can deliver an immediate personalized
Try a conversational approach to technology marketing video.
Are your buyers “consuming” your technology marketing video content in order to learn about your solutions and what’s on the horizon for your industry? Without contacting
Take advantage of these 2017 B2B Video Marketing Trends
In a recent post I wrote about three B2B Video Marketing Trends I’ll be watching for in 2017. More conversational. Less advertorial. More formats More
B2B video marketing trends 2017
My favorite video marketing advice for the New Year is this: “Video Will Account for 79% of Global Internet Traffic by 2020 (So Increase Your
Can technology marketing videos have empathy?
There’s little doubt that video as a medium can have empathy. Reality TV shows may increase empathy and bring out the best in us. But let’s consider